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Our Story

So often when someone has a vision with risks seeming to outweigh a positive outcome, perseverance and dedication are the fuel that keeps them focused on a dream. In the case of the American Art Clay Company, Inc., more commonly referred to as Amaco, a bit of craziness, passion, and dedication have served us well. AMACO continues to be a leader and innovator for ceramics in the areas of art, technology, and education.

Our History

Not many companies can say that they’ve been in business for 100 years and counting–and almost anyone would agree that such longevity is a pretty remarkable event. American Art Clay Company, Inc. (AMACO) is proud to claim this distinction, celebrating with a new building, new products, and an optimistic outlook for the next 100 years. In 2004, AMACO moved to new facilities with 50% more space than their former building. It was no small task to move a company of this size… it took 120 trailers to transport inventory, furniture, and equipment from the old building to their new location.

1919

Making the first American modeling clay

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1921

Publishing first Lesson Plans for art teachers

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1930

Operating a fine art deco production pottery

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1934

Making the first electric kiln for school and studio use

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1936

Becoming a founding member of ACMI

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1947

Making the first electric potter's wheel

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1950

Begins workshop series for teachers, John Herron School of Art

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1951

Introducing the first lead free glaze to the industry

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1960

Launches first traveling workshop nationwide

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1960's

Operating an exotic zoo for school tours

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1964

Launching Rub ‘n Buff®—the ‘Original’ wax metallic finish

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1976

Establishing the first glaze labeling safety practices with ACMI

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1978

Buying Brent® Potters Wheels & Equipment

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1979

Acquires Reward Glazes and introduces Velvet Underglazes

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1982

Developing the first adaptable potter’s wheel for the physically challenged

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1989

Acquires Friendly Plastic which becomes a huge craft craze

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2004

Moves headquarters to new facility after 75 years near the Indianapolis Motor Speedway

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2004

AMACO/Brent Contemporary Clay Gallery opens

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2009

Manufacturing Brent® products with recycled materials

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2009

Manufacturing Brent® products with recycled materials

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