Effective August 1, 2015
• Collects information about you;
• What kinds of information we collect about you;
• How we may use your information;
• How we may share your information with others;
• How we protect your information; and
• The choices you have about the collection and use of your information.
Overview of Our Privacy Policies
Your Agreement with AMACO.
What Are Included In AMACO’s “Services”?
This Policy applies to your use of all AMACO operated and controlled websites including www.amaco.com (collectively the “Sites”), and all online services controlled or provided by AMACO (collectively, together with the Sites, our “Services”).
Who Is Eligible To Use The Services?
AMACO’s Services are intended for use by adults, and are not directed to minors under the age of 13. Consistent with the Children’s Online Privacy Protection Act of 1998 (COPPA), AMACO does not knowingly collect personally identifiable information from children under the age of 13 without parental consent. If we learn that personally identifiable information of a child under the age of 13 has been submitted via or appears on or within Services, AMACO will take all action necessary to comply with our responsibilities under applicable legal requirements, which may include deletion of any such information.
If you are a minor, you may have the ability to request removal of certain content or information from the Services. If you wish to request the removal of content or information you have posted on the Services, you may do so by contacting AMACO at firstname.lastname@example.org. Please note that the removal of content or information does not ensure complete or comprehensive removal of the content or information posted.
AMACO’s Collection & Use of Your Information
What Information Does AMACO Collect About Me, And How Is It Used?
AMACO gathers various types of information about you when you access or use our Services. AMACO may collect information about you in a variety of ways, including:
1. Information you provide to us, such as when you register for a AMACO Account, fill out a form providing personal and other information across the various Services, sign up for our email newsletters, or purchase a product or service from AMACO;
2. Information we collect about you automatically, such as through analytics, cookies, log file, and web beacon information; and
3. Information collected from other websites and services, such as information collected via cookies placed on your web browser or mobile device.
We may use the information we collect from and about you in a number of ways, including to:
1. Operate, maintain, improve, and provide the Services;
2. Provide you with personalized content and information about AMACO; and
3. Provide advertising and marketing, including customized and interest-based advertising;
Types Of Information AMACO May Collect About You Include:
A. Personally Identifiable Information
AMACO may collect Personally Identifiable Information about you through your use of our Services in a number of ways, including information you provide to us to create an account, by filling out an online form, by signing up for our email newsletters, or by providing the information to AMACO. “Personally Identifiable Information” refers to information about you that, with reasonable efforts, may be used to identify you, such as your: first name, last name, gender, birth date, city, state, zip code, addresses, locations, email address, or phone number. We may combine the Personally Identifiable Information we collect about you with additional information we collect about you or obtain from third-party sources. AMACO may use this information for marketing and advertising purposes.
In order for us to provide you with certain Services, it may be necessary for AMACO to obtain and share Personally Identifiable Information with others. You are not required to provide us with Personally Identifiable Information, and you can decline certain transfers of Personally Identifiable Information, if you wish. However, please be aware that if you choose to withhold certain Personally Identifiable Information, AMACO may not always be able to provide you with certain Services.
B. AMACO Account Information
AMACO may require you to register for an account in order to use certain Services, such as the Lesson Plans Creation(an “AMACO Account”). AMACO may collect information about you in connection with your registration for your AMACO Account, which may include Personally Identifiable Information, and other information.
C. Payment Information
If you make a purchase through the Services, AMACO or our third party partners may collect payment information from you, which may include your: name, contact information, shipping information, billing information, and credit card or other financial account information. We use this information to take and process your order, complete payment transactions, and to provide the ordered goods or services to you.
D. Correspondence Information
We receive and store information you provide to us, including Personally Identifiable Information. If you send us correspondence via email, the postal service, or other form of communication, we may retain such correspondence and the information provided therein, and may use this information to respond to your inquiry or to provide notifications or other correspondences to you.
E. Newsletters, Correspondence, And Mailing List Information
If you elect to receive our newsletters or other publications, join our mailing lists, or provide your email address to us, we may collect certain contact or demographic information about you, which you agree we may use to send you correspondences about a variety of topics related to AMACO, such as events, new products, sales, and promotional offers from AMACO, our affiliates, or our business partners.
By subscribing to our mailing lists, you agree to receive newsletters and other correspondence which may include special offers or incentives from select partners. If you no longer wish to receive such correspondence from AMACO or our partners, you may opt-out of receiving these communications according to information provided within the correspondence, or by contacting us using the contact information provided below.
F. Promotions, Sweepstakes, Surveys, And Contests Information
If you register for promotions or sweepstakes provided by AMACO or our partners, AMACO or our partners may send you emails or other correspondence regarding the contest for which you registered, and for other contests, promotions, and sweepstakes. From time-to-time AMACO may also request information from our users via surveys or contests. Participation in these surveys or contests is voluntary and you therefore have a choice whether or not to disclose this information.
G. Public Sources & Other Public Information
AMACO may also collect information about you from other publicly available sources, for example, from newspapers, blogs, instant messaging services, or from our vendors or Service Providers. For instance, we may receive information from third parties when we process credit card payments for you, or may obtain information about you from mailing or email list service providers.
In addition, all information you make publicly available in any public or open forum, such as on a social network, like the AMACO Social Network or a third party social network, or on another open Internet forum or website, will be considered public information for the purposes of this Policy, and may be accessed and collected by AMACO and others.
Please be aware that any content or information you choose to share with or provide to third parties using or related to your use of the Services is nether private, nor confidential. You should not hold any expectation of privacy with respect to information you share with third parties, and should review the applicable policies of any third parties with which you share information. AMACO is not responsible for any content or information you post or share with third parties. If you do not wish for certain information to be public, please do not share it.
H. Analytics & Aggregate Information
We may also collect certain general, non-personal, or statistical information about you and your use of the Services through analytics. This may include such information as: (1) website traffic data detailing how many visitors access specific content within Services; (2) for how long you access certain content; and (3) hyperlinks you access via the Services. This information presents an overview of our users’ aggregated demographic, preference, and usage habits, and allows us and our third party partners to improve our Services and to offer and optimize the provision of targeted information, promotions, offers, or discounts based on user traffic and behavior.
We may combine certain information collected from or about you and aggregate it with information collected from other users to analyze users’ use of the Services and improve the quality and value of the Services. We may share this aggregated, anonymized data stripped of all personally identifying characteristics with third parties. We may also use such combined information without aggregating it to serve you specifically, for instance, to deliver a product or service to you according to your preferences or restrictions.
Please note analytics information generated about your use of the Services may be transmitted to and stored by Google and similar services on servers. These services may use this information for the purpose of evaluating your use of the Services, compiling reports on Services activity, and providing other services relating to the activity and usage of the Services. These services may also transfer this information to third parties where required to do so by law, or where such third parties process the information on the services’ behalf.
I. Cookies, Web Beacons And Other Tracking Technologies
Like many other websites, software services, and mobile applications, AMACO may automatically collect certain information and data from your browser or device through the use of “cookies,” “web beacons,” and other tracking technologies. Through these technologies we may collect information about your use of the Services and other online activity, including certain online activity after you leave the Services.
“Cookies” are small pieces of data used by websites and software services to identify repeat users, facilitate the user's ongoing logins and access to a software service or website, and facilitate use of the software service or website. Persistent cookies may remain on your device’s hard drive after you close your browser or device and may be used by your device on subsequent use of the Services. Persistent cookies can be removed by following the directions according to your particular device or web browser. Session cookies are temporary and disappear after you close your browser or device. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Site may not function properly if the ability to accept cookies is disabled.
“Web beacons,” “pixel tags,” and “clear GIFs” (collectively, “Web Beacons”) are transparent pixel images embedded on webpages that are used in collecting information about website usage, email response, and tracking. Web Beacons are ordinarily not visible to users. Web Beacons allow us to count the number of users who have visited certain webpages, to deliver branded services, and to generate statistics about how the Services are used.
You have many choices with regards to the management of cookies on your devices. All major browsers now allow you to block or delete cookies from your system. We encourage you to learn more about your ability to manage cookies and web beacons by consulting the privacy features of your devices and browsers.
J. Unique Identifiers
When you use or access the Services, we may access, collect, monitor, store on your device, and/or remotely store one or more "Unique Identifiers," such as a universally unique identifier (“UUID”). These Unique Identifiers may be associated with your device, whether or not you establish a AMACO Account. Unique Identifiers are small data files or similar data structures stored on or associated with your device that uniquely identify your device. A Unique Identifier may be data stored in connection with the device hardware, in connection with the device's operating system or other software, or via data sent to the device by AMACO. A Unique Identifier may convey information to AMACO or to a third party partner about how you browse and use the Services and may help us or others provide reports or personalized content and advertisements. A Unique Identifier may remain persistently on your device, to help you log in faster and enhance your navigation through the Services. Some features of the Services may not function properly if use or availability of Unique Identifiers is impaired or disabled.
K. Log File Information
Log file information may be automatically reported by your browser or device each time you make a request to access the Services. When you use the Services, our servers may automatically record certain log file information, which may include your web request, Internet Protocol (“IP”) address, unique device IDs, browser type, referring / exit pages and URLs, number of clicks and how you interact with links on the Services, domain names, landing pages, pages viewed, and other such information. AMACO may link this log file to other information AMACO collects about you via the Services. AMACO may use this information for marketing and advertising purposes.
In addition, AMACO reserves the right to use log files, IP addresses, Cookies, Web Beacons, and other tracking technologies to identify a user when AMACO: (1) feels it is necessary to enforce compliance with the AMACO Terms of Service; (2) to protect the Services and software, our customers or others; or (3) when AMACO believes in good faith that the law so requires.
L. Do Not Track
AMACO does not currently employ a process for automatically responding to “Do Not Track” (DNT) signals sent by web browsers, mobile devices, or other mechanisms that may provide consumers a choice regarding the collection of Personally Identifiable Information about an individual consumer’s online activities. As is commonly the case with many other mobile applications and websites, third parties (e.g., advertisers) may be able to collect information, including Personally Identifiable Information, about your online activities over time and across different websites or online services when you use Services.
M. Location Information
When you access the Services, including visiting the Sites or using any other website or mobile application software provided by AMACO within the Services, we may access, collect, monitor and/or remotely store “location data,” which may include your address, zip code, GPS coordinates (e.g. latitude and/or longitude), or similar information regarding the location of you or your computer or other device (“Location Information.”) Your Location Information allows us to provide information about AMACO in your area. Your Location Information may also be used to display your location on a map to other Users. Location data may convey to us information about how you browse and use the Services. Some features of the Services, particularly location-based services, may not function properly if use or availability of location data is impaired or disabled.
How We Share Your Information
How Does AMACO Share My Information With Others?
AMACO does not share, sell, rent, or otherwise disclose your information to third parties without your consent, except as described in this Agreement. AMACO may share Personally Identifiable Information or other information about you with third parties for the following purposes and circumstances:
1. With Your Authorization: We have your authorization, whether by the terms of this Agreement or as provided through other means;
2. To Provide the Services: We need to share your information to provide a product or Service you have requested, including sharing the information with companies or organizations connected or affiliated with AMACO, such as subsidiaries, sister-companies, and parent companies;
3. If You Violate the Terms: We find that your use of the Services violate the AMACO Terms of Service, or other usage guidelines for specific products or services;
4. To Our Business Partners: To third-party business partners or Service Providers (as defined below) for the purpose of providing the Services to you, such as parties who host our servers, analyze our data, provide us with marketing assistance, process credit card payments, and provide customer service;
5. For Legal Reasons: Where we are required to do so by law or subpoena, or if we reasonably believe that such action is necessary to (i) comply with the law and the reasonable requests of law enforcement; (ii) to enforce our Terms of Service or to protect the security or integrity of the Services; and/or (iii) to exercise or protect the rights, property, or personal safety of AMACO, our Users, or others;
6. Analytics Data & Information: We may share certain service types information, including information obtained through tools such as cookies, log files, device identifiers, location data and clear gifs (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with our third-party business partners or Service Providers for the purposes described herein. We may also aggregate or otherwise strip data of all personally identifying characteristics and may share that aggregated, anonymized data with third parties
7. Publicly Available Information: The information to be disclosed is publicly available;
8. Business Changes: The disclosure is related to the sale or other disposition of all or part of our business or assets; the party to whom the disclosure is made controls, is controlled by, or is under common control with AMACO; the disclosure is necessary for business entity or legal structure changes for AMACO; if AMACO is acquired by or merged into or with another entity; or if AMACO enters bankruptcy;
9. Consistent With Its Purpose: The disclosure is consistent with the purpose for which the information was obtained.
If AMACO becomes aware that any authorized party is improperly using or disclosing information, we will take commercially reasonable steps to end or correct such improper use or disclosure.
AMACO May Also Disclose Your Information For The Following Purposes & Circumstances:
A. To AMACO Personnel
AMACO’s personnel and authorized partners may have access to your information as needed to operate the Services the normal course of business.
B. To Our Service Providers
We may share your information, as well as information from data collection tools like cookies, Web Beacons, log files, Unique Identifiers, and location data (such as usage data, referring/exit pages, and URLs, platform types, number of clicks, etc.), with individuals and organizations that help us provide the Services to you ("Service Providers"). We may use such Service Providers to help operate the Services and our business, for example, to host the Services, to send emails and other correspondences to you about the Services, to process payments, to facilitate online job applications, to provide search results, or to provide advertising. Our Service Providers may have access to your information for use for a limited time in connection with these activities.
C. As a Part of Business Transfers
AMACO may purchase other businesses or their assets, or sell our business assets. Personally Identifiable Information is commonly a business asset involved in such transactions. Please be aware your Personally Identifiable Information and AMACO Account information may be among the transferred assets in the event AMACO or all or a portion of its assets are sold or acquired.
D. To Financial Institutions
For certain Services or promotions, AMACO may make your Personally Identifiable Information available to one or more financial institutions in order to fulfill and carry out the purchase and provision of goods and services requested. By providing your Personally Identifiable Information to us for these purposes, you authorize us to exchange your Personally Identifiable Information with such financial institutions.
E. Pursuant to Lawful Requests
We may be required to disclose user information pursuant to lawful requests, such as subpoenas or court orders, or in compliance with applicable laws. We generally do not reveal information until we have a good faith belief that an information request by law enforcement or private litigants meets applicable legal standards. Additionally, we may share your AMACO Account or other information when we believe it is necessary to comply with applicable laws, to protect our interests or property, to prevent fraud or other illegal activity perpetrated through the Services or using the AMACO name, or to prevent bodily harm. This may include sharing information with other companies, lawyers, agents or government agencies.
F. For the Protection of AMACO and Others
AMACO fully cooperates with law enforcement agencies in identifying those who may use our Services for illegal activities, and may in its sole discretion disclose Personally Identifiable Information or other information to satisfy any law, regulation, subpoena, proceeding, or government request, or in connection with civil litigation. AMACO reserves the right to release Personally Identifiable Information or other information about users who AMACO has reason to believe are engaged in illegal activities or are otherwise in violation of our AMACO Terms of Service, with or without a subpoena, warrant, or court order, if AMACO believes, in its sole discretion, that such disclosure is necessary or appropriate to operate Services, or to protect the rights or property of AMACO, its affiliates, or any of their officers, directors, or employees, agents, third party content providers, suppliers, sponsors, or licensors. AMACO also reserves the right to report to law enforcement agencies any activities AMACO reasonably believes, in its sole discretion, to be unlawful.
How We Protect Your Information
How Does AMACO Secure My Information?
AMACO takes reasonable efforts to secure and protect the privacy, accuracy, and reliability of your information and to protect such information from loss, misuse, unauthorized access, disclosure, alteration and destruction. AMACO implements security measures as we deem appropriate and consistent with industry standards, such as firewalls and encryption technology, to protect Personally Identifiable Information. Your AMACO Account information is password-protected for your privacy and security. In certain areas AMACO uses industry-standard SSL-encryption to protect data transmissions. However, since no data security protocol is impenetrable, AMACO cannot guarantee the security of our systems or databases, nor can we guarantee that Personally Identifiable Information we collect about you will not be breached, intercepted, destroyed, accessed, or otherwise disclosed without authorization. As a result, any information you transfer to or from Services is provided at your own risk.
Please do your part to help us keep your information secure. You are responsible for maintaining the secrecy of your unique password and account information, and for controlling access to emails between you and AMACO, at all times. Your privacy settings may also be affected by changes the social media services you connect to AMACO make to their services. We are not responsible for the functionality, privacy, or security measures of any other organization.
Are My Communications With AMACO Secure?
Communications you may have with us via email or postal mail generally should not be considered secure, unless we advise you that specific security measures are in place prior to your sending information. Therefore, we request that you do not send or post sensitive information through these means. You assume the risk that your communications with AMACO may not be secure.
Should I Secure My AMACO Account And Passwords?
Yes. In the event you create a AMACO Account, your account information will be protected by a password you select. We strongly recommend you choose a strong password and take appropriate steps to ensure your password is not disclosed to any other person. You are responsible for maintaining the confidentiality of your password and AMACO Account, and are fully responsible for all activities that occur under your password or AMACO Account. AMACO specifically reserves the right to terminate your access to Services and any contract you have with AMACO related to Services in the event it learns or suspects you have disclosed your AMACO Account or password information to an unauthorized third party.
What If There is a Data Security Incident?
In the event that any information under our control is compromised as a result of a breach of security or other data security incident, AMACO will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with applicable laws and regulations.
Your Choices About Your Information
Do I Have Access To The Information AMACO Has Collected About Me?
You do. AMACO welcomes you to contact us regarding the information we have collected about you via email at email@example.com or using the contact information provided below, including regarding:
1. Whether AMACO is keeping information about you;
2. The accuracy of the information AMACO is keeping;
3. To challenge the data that AMACO is keeping about you;
4. How AMACO is using your information or sharing your information with others;
5. To update or delete your information; and
6. To opt-out of the collection and use of your information.
When you contact us, please be sure to specify the details of your request. We may require proof of your identity before we provide you with the requested information. Requests to delete or remove your information does not ensure complete or comprehensive removal of the content or information posted and removed information may persist in backup copies for a period of time.
Please note that if you choose to delete your information or opt-out of the collection and use of your information, you understand that certain features or services, including but not limited to access to the Services, may no longer be available to you, and that AMACO specifically reserves the right to terminate your access to the Services and any contract you have with AMACO related to the Services.
Can I Opt-Out of Communications from AMACO?
You may unsubscribe from email communications from us by clicking on the "unsubscribe” link provided within the communication. You may not, however, opt-out of Services-related communications, for example, account verification, purchase and billing confirmations and reminders, changes or updates to features of the Services, or technical and security notices.
How Long Does AMACO Keep My Information?
We may store the information we collect about you indefinitely, but information generally will be retained only for as long as necessary to fulfill the purposes for which the information was collected, or as otherwise required by law. Following termination or deactivation of your AMACO Account, AMACO may retain your information and content for a commercially reasonable time for backup, archival, and audit purposes.
Additional Provisions Regarding The Services & Your Information
Please be aware that third party websites may be able to link certain information about your site visit to information they have may have collected or been provided about you. However, we are not responsible for the privacy practices of any other site, and we are not liable for their use, or misuse, of your information. We encourage you to carefully read the privacy policies of any other websites you may visit to better understand their privacy practices and associated risks, and to contact them with any questions.
Does AMACO Warranty Information It Provides Via The Services?
No. Access to the information provided by the Services is provided by AMACO as a service to its customers, website visitors, and users of its Services, without warranty of any kind. References herein to any product, process, or service do not constitute or imply endorsement or recommendation by AMACO. While AMACO makes every effort to present accurate and reliable information on the Sites, AMACO does not approve or certify such information and does not guarantee the accuracy, completeness, efficacy, timeliness, or sequencing of such information. Your use of such information is voluntary, and reliance on it should only be undertaken after an independent review of its applicability, accuracy, completeness, efficacy, and timeliness with regard to your specific needs and uses. AMACO (including its employees and agents) is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to or reliance on the information available through the Services. No approvals, recommendations, endorsements, guarantees, or warranties, including, but not limited to, any express or implied warranties of merchantability or fitness for any particular use or purpose of products or services named through the Services are made by AMACO.
Where Is My Information Transferred Or Stored?
Please note information AMACO collects about you may be transferred, processed and/or accessed by us in the United States, or another country where we, or our Service Providers, operate. Please be aware Personally Identifiable Information may be transferred to, and maintained on, computers located outside of your state or country where the privacy laws may differ from and may not be as protective as those where you live. If you are located outside the United States and choose to allow us to collect information about you, please be aware that AMACO may transfer your Personally Identifiable Information to the United States and process and store it there. By allowing collection of your Personally Identifiable Information, you consent to having your personal data transferred to, processed, and stored in the United States.
How Can I Safely Use AMACO’s Services?
Despite AMACO’s safety and privacy controls, we cannot guarantee that the Services are entirely free of illegal, offensive, pornographic, or otherwise inappropriate material, or that you will not encounter inappropriate or illegal conduct from other user when using the Services. You can help AMACO by notifying us of any nudity or pornography, or harassment, or unwelcome contact by emailing us at firstname.lastname@example.org. We need all users’ help to report suspicious people and inappropriate content they encounter on AMACO.
Remember that although using fake names is a violation of the AMACO Terms of Service, people may not always be who they say they are. You should always be careful when contacting people you do not know in the real world. It is always risky to meet anyone in person whom you don’t know through real world friends. The following are important safety tips for using AMACO’s Services:
1. Never share your password with anyone;
2. Be cautious about posting and sharing personal information, especially information that could be used to identify you or locate you offline;
3. Report users and content that violate our Terms of Service; and
4. Block and report anyone that sends you unwanted or inappropriate communications.
What Is The Governing Law And Jurisdiction Of This Agreement?
How Can I Contact AMACO?
AMACO welcomes you to contact us regarding whether AMACO is keeping information about you, the information AMACO is keeping, how AMACO is using your information or sharing your information with others, to update or delete your information, or to opt-out of the collection and use of your information.
You may contact AMACO by sending an email to AMACO at email@example.com or by contacting us at:
American Art Clay Co., Inc.
6060 Guion Rd
Indianapolis, IN 46254