AMACO Launches New Website, Teachers, Kids, and Creative People Welcome

Indianapolis, IN –January 31st, 2009

Teachers, kids, framers, professional potters, craft designers and neighborhood pottery studios complete the newly revamped AMACO website launched this month. As one of the most established crafts materials producers in the United States, AMACO is considered the largest manufacturer of ceramic supplies and equipment for schools and studios and has remained committed to innovation over the years.

Boasting a long history of firsts within the industry, including American made modeling clay, electric kilns for school and studio use, lead free ceramic glazes, and potters’ wheels designed for the disabled highlights both AMACO’s longevity and creative spirit within the market. The pottery lesson plans are one feature of the new site, designed for teachers and artistically minded parents alike. Magic Mud Multi-Project Pack, complete with Parent/Teacher Guidebook provides are structured entry into the creative arts, whether kids are at home or in the classroom.

With over 572 lead-free glazes in the catalogue, AMACO is committed to safety first. From underglazes to overglazes, low fire glazes to high fire glazes; the choices allow artists old and young to express their creativity. As Tracy Krell, an art teacher at West Newton Elementary in Indianapolis, IN recently noted “My kids will hunt me down to see their fired pieces. Their first experiences with clay in elementary school create treasures for a lifetime.”

But the new and improved website offers more than pottery supply for artists. Framers praise the wide selection of essentials such as Rub ‘n Buff, which is critical in picture frame restoration and also a popular metallic finish for jewelry and craft accents; whereas professional potters can enjoy a 10-year warranty on all wheels sold in the new year.

From intricate mosaics to “paint your own pottery”, the neighborhood pottery store remains a comfortable starting point for many a budding artist. AMACO is in tune with the changes and innovations within the industry and passes this knowledge on via relationships with pottery studios in cities all across the United States.

For further information regarding the New Orleans partnerships and/or the supplies and equipment available through American Art Clay Company visit www.amaco.com, or call (800) 374-1600. For further new product review information, please contact Dawn Sandoe, Creative Director/PR at (800) 374-1600 or via email at dsandoe@amaco.com