Industry Leader AMACO/Brent Makes Safety Top Priority with Lead-Free Glazes

Indianapolis, IN — August 31st, 2008

AMACO/Brent, a pioneer in craft product and development, continues to enhance its wide range of non-toxic products with the addition of six new AP non-toxic lead-free glazes. With school children in mind, safety remains key with the expansion of its glaze catalogue. AMACO/Brent continues to offer the most extensive selection of lead-free glazes found anywhere in the world.

Lead-free glazes continue to rise in popularity and remain the glaze of choice for everyone from professional potters to budding young artists in the classroom. Choosing the right glaze begins with knowing how to read labels.

To begin the process of selecting lead-free pottery glazes, check for the ACMI seals. This seal indicates that a qualified toxicologist for chronic and acute hazards alike has tested the given glaze. AMACO/Brent was a founding member of the ACMI (the Art & Creative Materials Institute, Inc.), an organization set up to ensure proper labeling in the production of art and craft materials. After establishing itself in 1936, ACMI set out to assist its members in making non-toxic art and creative materials for children and artists.

The new lead free glaze colors, featured in the Artist’s Choice Series, offer a selection of AMACO glazes in new colors that allow individuals to let their creative side shine. Sand Bar, Green Float, Old Brick, Moss Brown, and Burnt Orange are the new colors that have been added to AMACO/Brent’s extensive color catalogue. In addition, Dark Red is now available in the Liquid Underglaze Series.

AMACO/Brent remains one of the most trusted materials manufacturers in the United States and is the largest manufacturer of ceramic supplies and equipment for schools and studios. Since a great majority of AMACO/Brent’s customers are schoolchildren around the world, staying current with safety innovations over the years plays a critical role in the company’s continued success.

For further information regarding the supplies and equipment available through American Art Clay Company, visit www.AMACO.com, or call (800) 374-1600. For further new product review information, please contact Dawn Sandoe, Creative Director/PR at (800) 374-1600 or via email at dsandoe@AMACO.com.