AMACO’s QuickCenter™ Centering Device Reduces Bodily Strain

Indianapolis, IN -– September 30, 2008

QuickCenter™ clay, available through AMACO/Brent, continues making advances in the art world. With the recent innovations in the design and construction of the clay, potters across the country are centering on the potter’s wheel on the first throw and at the same time reducing the wear and tear on their physical bodies.

Of the numerous new products for the potter’s wheel, QuickCenter™ possesses wide appeal to professional potters and students alike. Much has been written over the years about the inherent physicality of pottery making. Aging potters with conditions such as arthritis or other related hand pains often find the process of centering claying painful and frustrating. The QuickCenter™ technology offers men and women, particularly the aging, older adult population a chance to regain their creative faculties with minimal pain and discomfort.

When AMACO/Brent designed the first United States modeling clay in 1919, schoolchildren in classrooms everywhere were given a new creative license on life. With the QuickCenter™ technology, children with mental and physical disabilities may enter new creative arenas in the classroom setting. This exemplifies the way AMACO/Brent continues to revolutionize the craft product and development industry, holding the title of the largest manufacturer of ceramic supplies and equipment for schools and studios.

Making pottery remains one of the more physically demanding professions. Potters must possess strong hands and arms to continually throw the clay and manipulate it into a work of art. By the reducing the physical strain of centering clay, QuickCenter™ clay aims to increase the physical longevity of professional potters everywhere. “I enjoy the physicality and hands-on interaction with materials that pottery affords,” notes Rick Loewenkamp, a thirty-year veteran of the creative arts who specializes in raku pottery and sculpture.

Professional potters with years of experience continue to benefit from the centering device. Luther Frierson, a Professional Potter, and former Clay Production Manager for AMACO/Brent agrees with the ingenuity and relative ease of the QuickCenter™ technology. “I always wondered why nobody thought of this before.”

For further information regarding the supplies and equipment available through American Art Clay Company visit www.AMACO.com, or call (800) 374-1600. For further new product review information, please contact Dawn Sandoe, Creative Director/PR at (800) 374-1600 or via email at DSandoe@AMACO.com.