AMACO Presents New Cloud Clay Assortments and Colors

INDIANAPOLIS, IN–(Marketwire – August 12, 2010) -  AMACO®  is gearing up to release new Cloud Clay™ assortments and colors in mid to late August 2010. Cloud Clay™ is AP certified non-toxic and easy to use for artists three years of age and up. Air dry clays are perfect for making clay art. With the existing Cloud Clay™ product offering and AMACO’s new up and coming products, there has never been a better time to make clay art.

The American Art Clay Co‘s. Cloud Clay™ product is a soft, puffy and pliable modeling material that’s fun to squeeze, shape or use in clay molds. Cloud Clay™ has more stretch to it, meaning that it won’t break when pulled apart. This makes projects more durable. The best part of Cloud Clay™ is that it sticks to itself and not to hands, making it easier to put together projects.

AMACO® is adding 30211M Brown and 30212N Black to its existing selection of Cloud Clay™, providing even more options to stir the creative mind. These two colors complement the existing offering of white, red, orange, yellow, blue, green, purple and terra cotta. Another fun thing about Cloud Clay™ is that you can mix the colors! This leaves your options nearly limitless when it comes to the color of your clay. All ten of these colors are offered in 4 oz. foil packages and are sold at MSRP for $3.89 each.

In addition to the new colors, AMACO® is also adding three new product assortments. Each assortment includes 1 oz. each of 4 different colors. Assortments include: 30213K Black/Brown/Terra Cotta/White, 30214P Orange/Yellow/Purple/White and 30215T Red/Blue/Green/White. The assortments are sold at MSRP for $3.89 each.

To purchase Cloud Clay™ online, shop Blick Art Materials, Nasco, Sunshine Crafts, United Art and Education, CreateforLess, Hobbylinc.com, The Ceramic Shop, AC Moore, TheLeisureBoutique.com, islandhobbiesinternational.com, Tower Hobbies, eCrater, Myatomic.com or TheArtStudentLeagueStore.org. If you would rather go directly to a store to buy these wonderful products, visit United Art & Education, Above Ground Art Supplies, or the Silver Lead Paint Company, and Crafts Etc. beginning in August.

Wherever you buy AMACO’s amazing Cloud Clay™ line, you will be more than pleased with your purchase. For further information about the art and craft products available through AMACO®, visit www.amaco.com, or call (800) 374-1600.