American Art Clay Co. - Supplies & Equipment for Pottery, Education & Crafts
Supplies & Equipment for Pottery, Education & Crafts
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Contemporary Studios - Paint your own Pottery with AMACO!

Paint your Own Pottery Studios - Learn how wet clay is profitable for studios

photo of platter featuring Amaco underglaze products
By Lisa Rohrbach with AMACO Specialty Underglaze Products
AMACO has been in the ceramic industry since 1919 and makes products that other manufacturers just don't make. We formulate 572 AP non-toxic lead-free glazes, hundreds more than any other glaze company. We offer underglaze specialty products for personalizing ceramics or creating watercolor/pastel effects that no one else has.

In addition, AMACO owns Brent®, the most popular line of potter's wheels, which features equipment suitable for the contemporary studio market that can reduce costs and increase profits, such as, the Mini SRC Slab Roller, the SmartCart, and the QuickCenter™ System (watch video) which automatically centers clay, the first time, every time, so that studio customers of all ages can throw pots and decorate them.

photo of Tanya Roberts using a Brent mini SRC slab roller
CCSA Member Tanya Roberts -
Read Tanya's Testimonial!
CCSA Member Tanya Roberts of Ceramic Dreams in Indianapolis (at right), uses her Mini SRC Slab Roller to make long slabs of consistent, smooth clay. Able to prepare inexpensive clay tiles before classes and bisque fire, Tanya is saving a lot of money by not buying pre-made tiles. She has successfully expanded her business by creating more diverse offerings.

Now, children can make cookie cutter ornaments easily without Tanya having to pay for costly bisque shapes. Adults create original mosaics for home decorating by recycling broken glazed bisque pieces, marbles and found objects.

Learn an easy Mosaic Project!

Customers are able to decorate differently colored clay surfaces and enjoy the elemental feel of moist clay again.
photo of Amaco's Smart Cart product


Tanya's SRC Mini Slab Roller fits on a tabletop or SmartCart (coming November 1, 2008), and is portable enough to store away or move to a convenient location for classes.

Call 800-374-1600 for more information or email salessupport@amaco.com to learn how to expand wet clay into your studio's classes and workshops.

Baby Boomers are rediscovering wheel throwing. Consider renting out time on a potter's wheel for customers who don't have room for a home studio. They'll still buy glazes and need firing! The affordable Brent® ie Wheel is dependable and almost never needs maintenance (5-year warranty).


photo of Amaco / Brent's Quick Center system for centering clay
Then when you hear "I have trouble centering clay" - or maybe you do as well - use the QuickCenter™ System (components), the most revolutionary product to ever be manufactured to automatically center clay for all ages and experience levels.

(c) 2007 American Art Clay Co., Inc.